Client SOGO Hong Kong
Animation Production Easemotion
The theme of SOGO Hong Kong 2019 Campaign is Japan culture. Japan is one of the popular places that Hong Kong people love traveling to. And the Japanese culture have deeply integrated in Hong Kong people’s daily life. Kanji in Japanese, therefore, is familiar to Hong Kong people.
By creating the seasonal scenes of Japan with a Japanese Kanji typography, Hong Kong people can easily feel and understand the Japanese culture.